Wednesday, September 26, 2007
Women and Books 2007
June 2007:
The average American woman who belongs to a social network spends about $500 a year on books. That should make her a fairly important customer, someone the book publishing industry watches carefully and knows well. Unfortunately, little is known about her book-related preferences, attitudes, and behaviors.
(Free registration required for the full report.)
The average American woman who belongs to a social network spends about $500 a year on books. That should make her a fairly important customer, someone the book publishing industry watches carefully and knows well. Unfortunately, little is known about her book-related preferences, attitudes, and behaviors.
(Free registration required for the full report.)
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