From the Hill Library:
What causes users to believe what they find on the Web? What factors influence them? If you're interested in the answers to these questions and more, you should know about the Stanford Web Credibility Project.
The Web Credibility Project is part of the Stanford Persuasive Technology Lab, which "creates insight into how computing products - from websites to mobile phone software - can be designed to change what people believe and what they do." The Project carries out quantitative research on Web credibility, collects information on the topic, and acts as a clearing house.
Based on its research, the Web Credibility Project has compiled a top 10 list of design factors influencing site credibility. To check out these guidelines, visit here.
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