Promoting Summer Reading at New York Libraries: A Local Approach

On June 1st, 2011, Karen Balsen, “Summer Reading at New York Libraries” coordinator, presented the webinar, “Promoting Summer Reading at New York Libraries: A Local Approach,”* to train public librarians in marketing strategies for promoting their local summer reading program. The webinar was offered in response to requests received after Ms. Balsen’s marketing workshop was presented at NYLA Youth Services Section 2011 Spring Conference.

The presentation is available in Power Point format on the New York State Library’s Summer Reading site. The presentation focuses on the basics of marketing a library “product” – namely a summer reading program, from goal setting and planning to communication and evaluation. Also included are a host of easily available online tools and resources for promoting summer reading library programs.