Thursday, December 13, 2012

CDTA to shift to exclusive use of monthly Rolling Swiper passes

The Capital District Transportation Authority (CDTA) will shift to the exclusive use of monthly Rolling Swiper passes beginning January 1, 2013. Rolling Swipers are offered at the same price as monthly passes while providing customers with more flexibility and convenience.

CDTA's 5-day and 7-day calendar passes will be replaced by their Rolling Swiper equivalents. A public education campaign entitled We're on your schedule now is underway to educate customers on the transition, and the added benefits of more flexibility, convenience and value.

The Rolling Swiper is a discounted monthly pass in 5-day ($55) and 7-day ($65) options, which are also available to eligible half fare customers. Rolling Swipers allow riders to start using their pass at any time, and customers who wish to remain on a calendar schedule just need to validate their new rolling pass at the beginning of the month. Rolling Swipers include a start date and end date printed on the back of the card for tracking convenience.

How Rolling Swipers work:
- Purchase either 5-day or 7-day Rolling Swiper at any CDTA sales
outlet or online
- Insert Rolling Swiper into the farebox for validation
- Swipe and go every time thereafter for a full month of rides
- Passes can be purchased and activated at any time
- Customers control their own schedule and maintain full value of
their pass
- Corporate partners have a simplified administrative process with
no returns

Improved technology over the past decade has taken CDTA customers from bus tokens to swipeable fare media. Rolling Swipers were first introduced in 2009 and now constitute 30% of pass sales across the system with more than half of CDTA customers using prepayment.

Rolling Swipers are available at, at area Price Chopper Supermarkets, Hannaford Supermarkets, and ShopRite supermarkets, select Keybank locations and the CDTA Sales Center at 85 Watervliet Avenue in Albany. Window hours at the Sales Center are Monday-Friday from 9:00am - 5:00pm)

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