Black or African American? Hispanic or Latino?

From the New Strategist:

Which term do African Americans prefer? According to a Gallup survey, 65 percent of blacks say it does not matter whether the term "black" or "African American" is used.

There is little variation by age in this attitude, with the proportion of blacks who say either term is okay ranging from a low of 62 percent among 18-to-29-year-olds (with 20 percent preferring African American and 17 percent black) to a high of 73 percent among those aged 65 or older (with 16 percent preferring African American and 11 percent black).

Which term do Hispanics prefer? According to that same Gallup survey, 70 percent of Latinos say it does not matter whether the term "Latino" or "Hispanic" is used.

There is some variation by age in this attitude, however, with the proportion of Hispanics who say either term is okay ranging from a low of 53 percent among people aged 65 or older (with 33 percent preferring Hispanic and 14 percent Latino) to a high of 76 percent among 18-to-29-year-olds (with 16 percent preferring Hispanic and 7 percent Latino).