$3.4 billion in college scholarships

From the Wall Street Journal: If You're a Tall Vegan Named Zolp, Your Tuition Worries Are Over; Students Scramble for Zany Scholarships; Duct Tape Prom Dress Scores $3,000 Prize

Thousands of American individuals, associations, foundations and corporations pony up more than $3 billion in private scholarships each year, according to Mark Kantrowitz, publisher of FastWeb.com, a Web guide to scholarships.