Wednesday, April 23, 2008
AdAge Magazine Creating an Insight & Information Department
The author did not know he was describing librarians. "[S]maller agencies need to have access to smart people and smart research. Whether it's just the basics of someone actively scanning current marketing writings, magazines, books and blogs and making sense of it all for us, or a more robust option that includes the aforementioned research resources. Our world demands that we have access to and utilize compelling insights to keep our work and our clients' brands relevant. [...]"