Iceland: Where one in 10 people will publish a book

From the BBC:

Iceland is experiencing a book boom. This island nation of just over 300,000 people has more writers, more books published and more books read, per head, than anywhere else in the world.

It is hard to avoid writers in Reykjavik. There is a phrase in Icelandic, "ad ganga med bok I maganum", everyone gives birth to a book. Literally, everyone "has a book in their stomach". One in 10 Icelanders will publish one.