Wednesday, July 04, 2012

A Portrait of Today’s Tablet User

Source: Online Publishers Association

Summary Findings:

1. Tablet usage is exploding.
2. Tablets have become embedded in people’s lives.
3. Content consumption continues to dominate tablet usage.
4. Tablet users have an appetite for paid content.
5. After seeing tablet ads, tablet users are driven to actions.
6. Tablet content purchasers and cross-platform tablet users are more positive about tablet ads and are more likely to purchase products from their tablets.

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